Case Analysis Topaz Information Solutions - 1184 Words

INTRODUCTION 1. PURPOSE Topaz Information Solutions, LLC (Topaz) is considered a business associate under the Health Insurance Portability and Accountability Act (HIPAA). A business associate performs certain functions or activities that involve the use or disclosure of protected health information (PHI) on behalf of or for a covered entity. As a business associate (BA), Topaz is required to complete an annual security risk assessment to evaluate the physical, administrative and technical safeguards implemented to comply with HIPAA’s Privacy and Security Rules. The Privacy and Security Rules require that a covered entity obtains satisfactory assurances from its business associates that the business associate appropriately safeguards the†¦show more content†¦The methodology included in-depth interviews with Topaz‘s key operational and Information Technology (IT) staffs to understand and evaluate compliance with HIPAA Privacy and Security Rules. The Risk Management Team created and reviewed policies and procedures related to the HIPAA Privacy and Security Rules and identified and gaps and areas of concerns. The IT Supervisor and Chief Product and Technology Officer (CPTO) performed physical on-site visits to the data center to assess specific physical, environmental, and security controls. The Risk Management Team aggregated the results of the information collected into a high-level assessment matrix to identify areas of improvement. This matrix consists of addressable and required standards of the HIPAA Privacy and Security Rules. 1. HIPAA COMPLIANCE REVIEW The HIPAA Security Rule standards specify a series of administrative, physical and technical security requirements to ensure the confidentiality of electronic protected health information (e-PHI) that is accessed, processed, used or transmitted. These standards are divided into either required or addressable implementation specifications and provide the framework for Topaz to measure compliance. The Risk Management Team performed the following actions to determine compliance with each HIPAA Rule. 2. METHODOLOGIES USED Methodology Description Risk Assessment Completed the U.S. DepartmentShow MoreRelatedChallenges of Caring for Elderly Patients1839 Words   |  7 Pages ​As the generation of baby boomers goes into the older adult phase, the number of elderly individuals requiring medical services will certainly magnify (Topaz, Maxim Doron, 2013). Older patients who come to the emergency department usually have more complicated conditions than younger patients. The older persons typically have multiple co-existing diseases, take different medications and present with atypical symptoms (Peters, 2010). 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The Industry Leaders Of The Non Alcoholic Beverage Market

The age of carbonated soft drinks, or as we know it in Canada as pop, all began in 17674, when Dr. Joseph Priestley (1733-1804)3, created the first drinkable man-made glass of carbonated water. Born from Dr. Joseph Priestley original creation, are two corporate giants, Coca-Cola Company and PepsiCo Inc., which have grown to become household names across the world. Throughout this report, we will be exploring the strengths, weaknesses, opportunities, and threat for each of these publically traded companies. We will further compare and analyse the financial performance of these two industry leaders of the non-alcoholic beverage market. Background: Coca-Cola Company According to King, M., M., (1986), â€Å"In the early 1880’s, Dr. Pemberton had introduced what became an extremely popular drink in Atlanta, Pemberton’s French Wine Cola.† (p. 85) According to King, M., M., (1986), Dr. Pemberton, himself explained that the drink was composed of â€Å"an extract from the leaf od Peruvian Coca, and the Kola nut.† (p. 85) He further explained that it was â€Å"the most excellent of all tonics, assisting digestion, imparting energy to the organs of respiration, and strengthening the muscular and nervous system.† (p. 85), as a pharmacist Dr. Pemberton promoted the drink for its health benefits. It was not until 1886, that the beverage truly become what we know it as today. On May 8, 1886, Dr. John Stith Pemberton established Coca-Cola, now legally known as The Coca-Cola Company, in Atlanta,Show MoreRelatedBusiness Concept : Naturalnfreshbev Llc1659 Words   |  7 PagesBusiness Concept: NaturalnFreshBev LLC is a Sacramento, California based non-alcoholic beverage startup, founded by Rajib Datta along with Melinda Cates in 2016 with a business opportunity to serve high quality and healthy non-alcoholic beverages with local origin to the consumer as well as engage the brand with the customers of new generation by providing health conscious choices. 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Heineken5604 Words   |  23 PagesContent Page Acknowledgement †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..3 Outline †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦........4 Executive Summary †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦........6 Industry Life Cycle †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.7 Key Success Factors (KSF) †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦........8 Porter’s Five Forces †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦........9 SWOT Analysis ï€ ­ Internal Factor Analysis Summary (IFAS) †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦12 ï€ ­ External Factor Analysis Summary (EFAS) †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..13 Strategic FactorRead MoreHistory Of Energy Drink Consumption On Australia1632 Words   |  7 Pages1. 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Furthermore, we are going to point out the price elasticities, determinants of demand and sizes of income. Lastly, we will be assessing how this market will develop

Case Study on the Practice of Nursing - Myassignmenthelp.com

Questions: 1.Write an informal presentation (500-700 words) to educate nurses about how the practice of nursing is expected to grow and change. Include the concepts of continuity or continuum of care, accountable care organizations (ACO), medical homes, and nurse-managed health clinics. 2.Share your presentation with nurse colleagues on your unit or department and ask them to offer their impressions of the anticipated changes to health care delivery and the new role of nurses in hospital settings, communities, clinics, and medical homes. Answers: 1. To make sure that all the patients of America have access to required health care services, the nurses unique contributions are maximized, federal and state actions are updated. It also standardized the scope-of-practice regulations to take advantage of the potential and education of APRNs. States and insurance companies must follow specific policies, and financial changes that give patients the freedom to choose from a range of providers, including APRNs. Removing policies and financial barriers to promote patient choice and patient-centered care should be a foundation for the building of a reformed health care system (Center for Nursing - Foundation of NY State Nurses, 2016). The health sector in the United Kingdom is getting a face lift, by providing the clients with long-awaited top notch service delivery. With the shift in the health care services, there is high demand for nurses and their practice is going to grow and change. Most of the policies related to nursing are bound to change once the recommendations by the Institute of Medicine (IOM) are implemented. The concept of Continuum or Continuity is highly important for growing and modifies the practice of the professional nurses (Jenkins et al., 2015). As opined by Uijen et al., (2012), the entire concept of Continuum or Continuity is focused on the episodic care to provide enhanced ways of treatments to the service users. The nurses must be educated about such services. The primary objectives of the concept of Continuum or Continuity are to provide integrated healthcare services to the service users along with high quality of treatments, low cost as well as efficient care to the entire service user who are suffering from the severe health issues (Uijen et al., 2012). Apart from that, as commented by Digel Vandyk et al., (2013), few types of Continuum or Continuity are there. Those are: Management Continuity refers to the spontaneous as well as the cohesive approach for providing enhanced services to the service users. As stated by Woods et al., (2013), management continuity includes the care protocols, planning related to the shared management and the critical approaches that can increase the quality of the services. Informational Continuity: refers to the effective transaction related to the accumulated knowledge as well as the significant information for efficiently creating a bridge between various care events for emphasizing the ways of the treatments (Jenkins et al., 2015). Interpersonal or Relational Continuity: refers to the existing therapeutic relationship within the concurrent healthcare setting. As revealed by Uijen et al., (2012), interpersonal or relational continuity can bridge the gap between the healthcare service providers and the service users to gather the significant information related to the existing as well as future health care setting. There is a positive implication of nurse-managed health clinics (NMHC) with the increase in federal and state funding. It has the positive impact on thousands of patients across the nation. It includes treating the patients assessing the whole environment in which they live instead of merely focusing on the disease and medication. It includes more of person-centered care (Jenkins et al., 2015). NMHC is well known for the caring majority of uninsured patients. However, this service is greatly at risk due to lack of funding. Recent reports show that in UK, there is a greater utilization of NMHC and the nurse practitioners in primary care (Pittman et al., 2014). It is already on the ground, and it seems promising for patients in critical care. Currently, the area of particular importance to American Nurses Association is the accountable care organizations or ACOs (Sheingold Hahn, 2014). It includes the group of service providers (physicians, nurses, and other professionals). However, certified nurse-midwives are not listed as a part of ACO. Presently, nurses should be educated about how these people collaborate to deliver seamless and high quality care for the Medicare beneficiaries. After the implementation of the Patient Protection and Affordable Care Act of 2010 (PPACA), the focus of health care providers shifted to accountable care and value-based health care (Redman et al., 2015). Additionally, medical homes are growing popular. These deliver primary care with the patient-centered approach. It aims to provide care and also respect patient's dignity and decisions. These MH provide comprehensive and coordinated care (specialty care, community services, and home health care). It helps patients to enable services with mi nimum waiting time and 24 hours telephone access (Woods et al., 2013). 2. As per the feedback from the nurse colleagues, they seem supportive with my presentation as well as they revealed that the establishment of the appropriate government legislations has to be maintained for improving the concurrent situations of the healthcare sector of United Kingdom. Also, as stated by Pittman et al., (2015), Action Coalitions are discussed for improvising the concept of the future of the nursing as well as to diverse the groups that are related to the stakeholders. It is necessary to mention that, these diverse groups can affect the concept of sustainable development related to the healthcare sector. Action Coalitions includes setting clear goals of improving the health sector by the potentiality of the professional nurses. It requires involving the stakeholders to represent the various areas for building up an appropriate blueprint action (IOM Future of Nursing Report 2016). As opined by Pittman et al., (2015), presently, near around 36 Action Coalitions are lau nched into two significant phases in various nations such as Virginia, Georgia, Hawaii, Texas, Ohio, and the other places. On the other hand, each of the Action Coalitions is facilitating with the desired goals that can be a part of the overall outcomes that are related to the healthcare campaigns to influence the professional nurses (Redman et al., 2015). Moreover, as per the feedback of the nurse colleagues, the nurses have the potential as well as innovative strategies for mitigating various highly serious health issues as well as to improve the existing situation of the healthcare system. However, various difficulties may come to them, which can be related to the demographic challenges, aging workforce, fragmentation of the related healthcare setting and the other relevant barriers that can hinder the potentiality of the nurses. Nurses expect the problem of a low nurse is to patient ratio to be resolved as well as the issue of long shift hours. It is necessary to mention that, Accountable Care Organizations (ACO) is always prioritizing the issues that are faced by the nurses. Also, decision-related to the life and death in the health professions is the foremost challenge from the ethical as well as the practical viewpoint. Nursing advocates in the United States can overcome the barriers through expanding the highly significant opportunities for the professional nurses. It will help leading them towards enhancing their practical knowledge and skills to provide better services to the clients. The existing barrier to the advancement of Action Coalitions is the lack of potential of the professional nurses (Uijen et al., 2012). Most of the healthcare organizations have insufficient numbers of professional for providing enhanced services. On the other hand, lack of better partnerships between the health care organizations is also creating barriers in the United States. However, as per the feedback of the professional nurses the concept of Continuum or Continuity can help the professional nurses for facing the challenges related to service users, demand for the enhanced healthcare services and existing complexity of the healthcare settings. As per the discussion of the professional nurses, few integrated mechanisms are particularly used for enhancing the growth and change of the professional nursing practices. Those are discussed blow. Community-based services: According to the concept of Continuum or Continuity, the professional nurses who are related to the home health care, can help the service users by expanding the continuum by visiting the residence of the service users and assessing their health to provide effective services (Uijen et al., 2012). Health information Systems: The professional nurses can use the integrated system of fetching information of clients to provide the high quality of services with low costing. This is to collect integrated information (biased data) of the service users as per their various lifestyle aspects such as financial, cultural, behavioral as well as environmental barriers (Woods et al., 2013). Disease Management Program Events: As per the feedback from the professional nursing colleagues, placing the disease management program events are highly essential to measure the limit of the serious health issues such as cardiovascular diseases, diabetic issues and other highly serious health issues of the service users. Therefore, the way to mitigate those health problems will be easier for the nursing personnel. Reference List Center for Nursing - Foundation of NY State Nurses. (2016). Foundationnysnurses.org. Retrieved 10 June 2016, from https://foundationnysnurses.org/foundation/future-of-nursing. Digel Vandyk, A., Graham, I. D., VanDenKerkhof, E. G., Ross White, A., Harrison, M. B. (2013). Towards a conceptual consensus of continuity in mental healthcare: the focused literature search and theory analysis.International Journal of Evidence Based Healthcare,11(2), 94-109. IOM Future of Nursing Report. (2016). Nursingworld.org. Retrieved 10 June 2016, from https://www.nursingworld.org/MainMenuCategories/ThePracticeofProfessionalNursing/workforce/IOM-Future-of-Nursing-Report-1. Jenkins, M. G., Ford, J. B., Todd, A. L., Forsyth, R., Morris, J. M., Roberts, C. L. (2015). Women s views about maternity care: How do women conceptualise the process of continuity?.Midwifery,31(1), 25-30. Pittman, P., Bass, E., Hargraves, J., Herrera, C., Thompson, P. (2015). The future of nursing: monitoring the progress of recommended change in hospitals, nurse-led clinics, and home health and hospice agencies.Journal of Nursing Administration,45(2), 93-99. Pittman, P., Horton, K., Terry, M., Bass, E. (2014). Residency Programs for Home Health and Hospice Nurses Prevalence, Barriers, and Potential Policy Responses.Home Health Care Management Practice,26(2), 86-91. Redman, R. W., Pressler, S. J., Furspan, P., Potempa, K. (2015). Nurses in the United States with a practice doctorate: Implications for leading in the current context of health care.Nursing outlook,63(2), 124-129. Sheingold, B. H., Hahn, J. A. (2014). Medical Homes and Accountable Care Organizations: Innovation for the Delivery System of the Future.Policy and Politics for Nurses and Other Health Professionals, 223. Uijen, A. A., Schers, H. J., Schellevis, F. G., van den Bosch, W. J. (2012). How unique is continuity of care? A review of continuity and related concepts.Family Practice,29(3), 264-271. Woods, L. N., Lanza, A. S., Dyson, W., Gordon, D. M. (2013). The role of prevention in promoting continuity of health care in prisoner reentry initiatives.American journal of public health,103(5), 830-838.

Abortion Pro

Abortion: Pro-choice Essay Abortion is the termination of a pregnancy. Since 1973 abortion has been an important controversial issue within the United States. 1973 marks the year that the famous Rowe versus Wade case was decided before the Supreme Court. The Supreme Court ruled that abortion be legal and available to all women. Legal abortions can be performed up until the sixteenth week of pregnancy, after sixteen weeks most doctors or clinics will not perform the procedure unless keeping the baby presents a medical risk to the mother. Even in these situations abortions are very risky after sixteen weeks. The moral question has always been whether or not it should be a womans decision to get an abortion. The other side of that question is whether the government should have control over a womans body and forbid her to get an abortion. Both the pro-life and the pro-choice supporters on this issue are adamant about their ideas and their beliefs. I can remember in 1998 a bomb exploded in a Birmingham, Alabama abortion clinic killing several people. The bomb was planted by pro-life supporters. This kind of action leads me to believe that some pro-life supporters value the life of unborn children higher than the life of human beings. Should one life really be worth more than the other? I disagree completely with the idea of abortion being illegal. I also disagree with the government having the right to decide for any woman what she can or cannot do with her body. I am pro-choice. By pro-choice this means that I believe that a woman can and should be able to safely obtain an abortion without being harrassed by pro-life picketers or potentially injured by unregulated procedures or unqualified doctors. Licensed clinics should be set up throughout all 50 states and should be treated by state medical inspectors the way any other surgical establishment is monitored.The reason I believe so strongly about the abortion issue is because sometimes circumstances beyond a womans control present themselves. Women who are raped, who carry a disease, who are too young to be mothers, who are drug addicts and women who are too old to have children should all be able to obtain an abortion. Not only is the choice a good one for the potential mother but it is also a good choice for the unborn child. Before sixteen weeks the unborn child is not even considered a fetus. That is why I believe that abortions before sixteen weeks are justifiable. I do not believe anyone just gets pregnant to have an abortion. The whole situation is both physically and psychologically painful for the woman. There is also a slight chance that the female will never again be able to carry a child to full term due to the abortion procedure. There are many factors to consider in choosing whether or not to carry a child to term or abort, but these factors are very personal and can only be answered by the woman who has been confronted with the fact that she is pregnant.

Differences in Consumer and Business Markets

Examination of Consumer Markets When examining either the U.S. or Chinese markets at the present it is important to first take note of the impact the global outsourcing industry has had on both economies.Advertising We will write a custom essay sample on Differences in Consumer and Business Markets specifically for you for only $16.05 $11/page Learn More Outsourcing is a way in which companies reduce operational expenses by transferring a particular division or aspect of the company to an international location that has cheaper labor, lower production and utility costs as well as having local government units that promote business through the use of special economic zones that have far lower or next to no taxation (seen in Qingdao region of China and the Subic bay area within the Philippines) (Brown, 2010). This is possible due to the way in which globalization has interconnected markets in such a way that methods of communication, financing and transpor tation have made transferring businesses and products from one global location to another faster, easier and above all affordable for companies. Outsourcing and its Effect on China It was due to this that a distinct trend in production outsourcing began in the U.S. during the late 1980s and accelerated during the late 1990s wherein more companies began outsourcing their manufacturing facilities to locations such as India and China (Brown, 2010). This is an important factor to take note of since as outsourcing within China grew so did the country’s economic, industrial and business infrastructure resulting in the creation of a communist nation with a capitalist based industrial economy (Brown, 2010). With certain factors such as technology processes and transfers occurring this enabled local Chinese entrepreneurs to adapt these technologies into their own businesses resulting in a subsequent boom in China’s manufacturing infrastructure enabling China to manufacture prod ucts that it otherwise would not have been able to before. It was due to this that a new Chinese upper class was formed out of the resulting economic progress that has continued until the present. Based on current statistical data from the Chinese Ministry of Statistics it is estimated that China is home to 35 million newly rich Chinese that possess what can be described as a veritable â€Å"hunger† for western clothing, products, food and accessories.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Based on this information numerous international brands ranging from luxury goods to car makers considered the present Chinese market as a future primary market for their products and services. This is not surprising considering the sheer scale of import consumption within China as the newly rich continue to fuel China’s economy. The U.S. Consumer Market Today In comparison the U.S . consumer market today has not only stagnated but is apparently in recession as consumer spending is at an all time low while reliance on government aide programs is at an all time high (Consumers Not Buying, Manufacturing Slowing, 2011). The origin of the current problem can be connected to the U.S. housing crisis wherein banks lent consumers more money than they could afford to pay back with various investment companies repackaging the bad debt into what appeared to be viable investments yet when consumers failed to pay their mortgages this created a financial domino effect which up till this day has affected the U.S. economy (Consumers Not Buying, Manufacturing Slowing, 2011). The effects of this can be seen in how companies within the U.S. have scaled back their operations, how up to eight million Americans at the present are unemployed with other factors creating a strangle hold on the economy resulting in consumer spending being reigned back in favor of caution during such di fficult financial times which has further deteriorated the local economy since consumer spending is the primary driver of a healthy economy. Recommendation It is based on this examination of both economies that it can clearly be seen that the company would be better off catering to the Chinese market and scaling back operations within U.S. markets until such a time that the situation in the U.S. would improve. The inherent problem with trying to sell products within a local economy suffering from such a degree of negative consumer spending is that it becomes harder to make up the cost of doing operations per product sold. Factors such as delivery, storage, store operational costs, employee salaries, local taxes as well as miscellaneous other costs have to be taken into consideration when selling a product. If too few people are buying this results in the company absorbing the cost of maintaining operations which over a prolonged period of time will be detrimental for the companyâ₠¬â„¢s continued survival. It is based on this that it is recommended that in the foreseeable future it would be advisable for the company to shift gears and start a slow reduction in U.S. based operations and increase operations and sales within China.Advertising We will write a custom essay sample on Differences in Consumer and Business Markets specifically for you for only $16.05 $11/page Learn More Examination of Business Markets China’s Family Culture in Business Dealings When examining the local business markets of both the U.S. and China there are several interesting differences between the two which the company should take into consideration before venturing into the local business market within China (Chow Shan, 2007). First and foremost what must be understood is that within China societal culture blends with business culture in such a way that a large percentage of business to business marketing and selling is done along family lines. This is due to the fact that the Chinese place a great deal of importance on maintaining familial ties as compared to the U.S. wherein such aspects don’t factor as much when it comes into business dealings. While such a system does create a certain form of stability and trust within business to business dealings the fact remains that this creates a relatively hostile environment for foreign businesses attempting to enter into business markets within China (Chow Shan, 2007). While it may be true that there are numerous successful business dealings within the country between foreign and local companies the fact remains that this doesn’t reflect the rest of the business dealings within the country itself. Not only that there is an unsettling trend within the country regarding technology transfers that should be taken in consideration before even considering business marketing. China’s â€Å"Bandit† Culture Seven years ago various Japanese and European compa nies such as Kawasaki Heavy Industries, Siemens, Alstrom and Bombardier pioneered the creation of China’s high speed rail system in the belief that they would gain access to a lucrative multibillion dollar market. Instead the various business partnerships they had with local Chinese companies resulted in shared technology being utilized to establish new high speed train companies that rivaled not only the foreign train companies within China’s domestic market but within international markets as well (Kwok-Bun, Luk, V Xun Wang, 2005). In fact any foreign company that establishes a production base within China has to deal with what is known as â€Å"shanzhai† or â€Å"bandit culture† in that their manufacturing processes will most likely be stolen, replicated and utilized in order to produce the same product at a far lower cost than the original (Dietz, Lin Yang, 2005).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More It must also be noted that most banks within China are controlled by the state and as such due to China’s current domestic policy of supporting entrepreneurship should the business seem viable the individuals who have obtained the means of utilizing the stolen technology can in effect bank roll the start of their own companies with the full support of the government. This creates an incredibly problematic situation for any company even thinking of attempting to enter into business markets within China. It must also be noted that intellectual property rights are often not as strictly enforced within China as compared to other locations such as the U.S. and Europe and as such even though the technology has been stolen it is unlikely that the perpetrators will even be prosecuted (Dietz, Lin Yang, 2005). The business to business market in the U.S. on the other hand has a plethora of different rules and regulations specifically preventing the theft of intellectual property rights . Not only that, business to business dealings are done mostly under the process of which business is able to provide the best product or service at the most affordable cost and as such is more conducive towards effective business partnerships. Conclusion Based on what has been presented in this paper it can be seen that there are two distinct approaches the company should utilize in its business dealings with either the Chinese or U.S. markets. First and foremost it can be seen that the consumer market in China presents itself as the best avenue for sales and as such the company should increase its market penetration within the Chinese consumer market while gradually reducing its current market share within the U.S. until the economic situation improves. On the other hand it can be seen that the business marketing situation in China is fraught with a variety of problematic conditions and as such it is recommended that the company focus on business marketing within the U.S. and cons umer marketing within China so as to get the best possible mix of both local and international sales. Reference List Brown, A. S. (2010). MANUFACTURING AT THE CROSSROADS. Mechanical  Engineering, 132(6), 30. Retrieved from EBSCOhost. Chow, I., Shan S., L. (2007). Business Strategy, Organizational Culture, and Performance Outcomes in China’s Technology Industry. Human Resource  Planning, 30(2), 47-55. Retrieved from EBSCOhost. Consumers Not Buying, Manufacturing Slowing. (2011). Journal of Commerce  (15307557), 12(29), 6. Retrieved from EBSCOhost. Dietz, M. C., Lin, S., Yang, L. (2005). Protecting intellectual property in China.  McKinsey Quarterly, (3), 6-8. Retrieved from EBSCOhost. Kwok-Bun, C., Luk, V., Xun Wang, G. (2005). Conflict and Innovation in International Joint Ventures: Toward a New Sinified Corporate Culture or ‘Alternative Globalization’ in China. Asia Pacific Business Review, 11(4), 461-482. This essay on Differences in Consumer and Business Markets was written and submitted by user Kristen Knight to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

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